I'm a bit late in realising this, but apparently all of Superdrug's own brand cosmetics and toiletries are now approved by BUAV. I only found this out, when I was looking for a hair styling product in Superdrug and happened to notice the BUAV bunnies on them.
This is great news for ethical consumers, as it guarantees that no animal testing has taken place in any part of the products' manufacturing process. Vegetarians and vegans will be pleased to know that the products are also labelled as to their suitability. I'm happy to report that the items I have tried so far, are cheaper than most of the big brand cosmetic lines and are great quality too.
You may think that the animal testing ban which came into force in 2009 means that all cosmetics are already cruelty free, but BUAV say that "Despite a UK and EU ban on the use of animals to test cosmetic products, large numbers of cosmetic products available in high street stores still contain ingredients that have previously been tested on animals. Contrary to popular belief, until 2013 cosmetic companies are still allowed to market and sell products within the EU that have been tested on animals in other parts of the world."
If you are concerned about animal testing via the backdoor, please sign the NO CRUEL COSMETICS petition.
I have not received any payment or free products in return for this review and the views expressed are genuinely those of myself.
Image courtesy of BUAV ©